When speaking in public, the first thing to look for is to capture their interest and attention, with a view to making the communication effective. Speaking to an audience that shows no interest is wasting time.
If the public attends the event, it is because he is interested, because he hopes to get something (learn, know other points of view, have a good time, etc.), so you have to try not to let him down. We must not see the public as the enemy.
- 1 Prepare the speech according to the public
- 2 Be interested in the number of attendees
- 3 Know if the public knows the topic to be discussed
Prepare the speech according to the public
Addressing a topic that interests you (if the speaker has the option to choose). Using appropriate, understandable language; you should not use terms that are strange to you (it is not the same to go to university students as to a group of retirees). The same issue can be addressed differently depending on the target audience.
A presentation on the good behavior of unemployment in Spain will be different if it is done in the Congress of Deputies or if it takes place in a political meeting (in the first case it will be a more formal, distant and sober presentation, while in the second case can be more casual and passionate).
Although until the moment of the intervention you will not have an exact idea of the audience, you should talk to the organizers of the event to indicate what type of audience is expected to attend.
One aspect that should be taken into account is whether it is a homogeneous group (for example, students of the law school) or not (for example, the public of local parties), since the speech should be addressed to all of them .
You should not use terms or expressions that the public does not know, or go into levels of detail that a part of the public may not be interested in, or that simply is not able to understand.
Be interested in the number of attendees
You also have to inform yourself of the expected number of attendees. It is not the same to address 10 than 300 people. This will influence the ability to interact (ask, discuss, etc.), the need or not to use a microphone, in the possible means of support (whiteboard, projectors, etc.). If the audience is large, it will be necessary to speak louder (regardless of the use of a microphone), an aspect that will be taken into account in the trials. With few attendees the style can be more informal, closer, compared to a more formal style when the audience is large.
Know if the public knows the topic to be discussed
Must take into account the possible knowledge that the public may have on the subject to be addressed, since this will determine to what level it can be deepened, or which vocabulary, more or less technical, can be used.
One aspect that will also influence the speech is if the speaker already knows the public (he has participated in previous occasions, works in the company, lives in the town, etc.) and why this could allow him to give his speech a touch of greater closeness , more informal.
We must try to anticipate whether the public will agree or not with the thesis to be presented and in the event that discrepancies are anticipated, try to know the reasons for them.
In the exhibition you can refer to other possible points of view, treat them with rigor and respect, although indicating that it does not coincide with them. We must also consider the most likely questions that the public may ask, which will allow the answers to be prepared.
Video on how to speak in public:
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