Information

Stroop effect

Stroop effect

Look at the image, apparently it is a normal Coca-Cola ad, but ... Have you read it right?

Solution

If at first glance you thought you saw the name of the brand and you have not realized that this trick is due to the STROOP effect, which is what is called the kind of semantic interference produced as a result of the automaticity of the reading. We think we know what it says and we no longer read carefully, we take it for granted.